Using URL shortening was never a good idea. I ran my own, and it bit me really bad when I lost its backend database and with is all the shortlinks. Using Google URL shortening service—or anything Google, but I digress—was/is an even worse idea. I know, I used them too.
First they sunseted Goo.gl, while stating that “all existing links will continue to redirect to the intended destination”. Then, they “transitioned” that statement to “we will be turning off Google URL Shortener”, which will finally happen comes 25 August, 2025. Lovely.