Because Mike Davidson wrote so high about it:
I don’t think I will ever purchase another brand of ice cream at the store ever again. It is the most perfect ice cream I have ever tasted. The creamiest mouthfeel, wonderful flavor combinations, and that little bit of tang which reminds you this is no ordinary substance.
I have added Hellenika to my list of places to visit, should I ever go to Seattle. Considering I have never been there, and that it is in our backyard, the possibilities are high.
travels tubes