I might be getting old and, as such, be “old school” now, but a company like Unity shouldn’t be apologising on X. They have a company’s website, they should put their apology there.
Update: 15:02
Ah, crap, as soon as I hit send I found their blog with an “Editor’s note (Sept. 17, 2023)”, that is a verbatim of what they posted on X.
We have heard you. We apologize for the confusion and angst the runtime fee policy we announced on Tuesday caused. We are listening, talking to our team members, community, customers, and partners, and will be making changes to the policy. We will share an update in a couple of days. Thank you for your honest and critical feedback.
I don’t know why news outlets did not link there instead of referring to the X “xeet” (how do they call those things these days?).
Update: 22/09
Another update, this time from Marc Whitten, lead of Unity Create:
I want to start with this: I am sorry.
And he goes on, yet, it seems to me it’s too little, too late. I think this was a costly mistake for Unity. Talk about a backfire!