< Notes...

expecting no expectators, these are my short thoughts.

Dieter Rams’ good design principles are so on-point, so beautiful, so simple, so everlasting. According to Rams, good design:

  1. Is innovative: Design always develops in tandem with improving technology, and can never be an end in itself.
  2. Makes a product useful: Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.
  3. Is aesthetic: Only well-executed objects can be beautiful.
  4. Makes a product understandable: It can make the product clearly express its function by making use of the user’s intuition.
  5. Is unobtrusive: Products fulfilling a purpose are like tools; they are neither decorative objects nor works of art.
  6. Is honest: It does not attempt to manipulate the consumer with promises that cannot be kept.
  7. Is long-lasting: Unlike fashionable design, it lasts many years.
  8. Is thorough down to the last detail: Care and accuracy in the design process show respect towards the consumer.
  9. Is environmentally friendly: Design makes an important contribution to the preservation of the environment.
  10. Is as little design as possible: Less, but better. Simple as possible but not simpler.

How many of those Apple follows? It isn’t a trick question, think about it.